Berkshire Grown is a vital advocacy organization that supports local food and farmers in the Berkshires. In 2019, Dawn met with executive director Margaret Moulton; they had a grant and were ready for input on how to reach and increase their audience.
After a couple meetings, Dawn came back with a plan to increase their local food-and-farmer loving audience. Tailored content was created and posts on Instagram and Facebook went from once-in-a-while to 4 to 5 times/week. Keep reading for statistics…
